Misora Designs set out to position its jewellery within a fresh, contemporary lifestyle. Rather than relying on conventional luxury imagery, the campaign used pickleball-a fast-growing sport associated with community, movement and modern living-to create a collection launch that felt aspirational, energetic and culturally relevant.
Jewelry
Misora Designs - Pickleball Campaign
Misora Designs — The objective was to produce a lifestyle campaign that connected luxury jewellery with an active, fashion-forward audience. Working as part of the creative team, contributed to the planning, creative direction and execution of the campaign from concept to final rollout. Every aspect of the campaign-from ideation and production planning to content execution and marketing assets-was managed internally, with photography executed by an external photographer selected and coordinated by our team. The final campaign was used across digital marketing, social media and the brand's online presence.
Services
Campaign Strategy, Creative Direction, Social Media Campaign, Website Assets
Duration
8 weeks
Context
Creating a jewellery campaign that felt premium while moving away from traditional luxury visuals. Worked on the campaign from planning through execution, contributing to the creative direction, production planning, photographer coordination, content strategy and campaign rollout.