WEBSITE TRANSFORMATION
BEFORE
AFTER
Transforming a template-based clinic website into a conversion-focused patient acquisition experience. Skin & Beyond Clinics needed more than a visual refresh—the website needed to establish medical credibility, reduce hesitation and guide prospective patients towards booking a consultation. The redesign focused on improving user trust, information hierarchy and conversion pathways while creating a premium digital experience.
Website Redesign & Conversion Rate Optimisation (CRO)
Skin & Beyond
Skin & Beyond — The project involved redesigning the clinic's mobile-first website in Framer, replacing a generic template with a conversion-optimised experience tailored to dermatology patients. Every section was rebuilt with a clear objective: communicate authority, showcase treatments, reduce booking friction and help visitors confidently take the next step. Through improved messaging, stronger visual hierarchy and strategic trust signals, the website became a focused patient intake funnel rather than a simple informational landing page.
Services
Web Strategy, UX Design, Art Direction, Framer Development
Duration
6 weeks
Context
The original website relied on generic wellness messaging, weak calls-to-action and limited trust-building elements, making it difficult for prospective patients to quickly understand the clinic's expertise or confidently book a consultation. The website was completely restructured to create a clearer patient journey. The redesign introduced a stronger medical value proposition, prominent booking CTAs, verified doctor credentials, social proof, transparent treatment information, authentic before-and-after results, clinic photography and an FAQ section that addressed common patient concerns before they became objections.